- Great Britain, London
- Born in:1998
- Assistant since:2022
- Driving licence:no driving licence
- Personal car:no personal car
- Passport:yes
- Languages:English
- Telephone: 07972835188
- www.hollylavelle.com
- hollylavelle42@gmail.com
Photo Assistant
Holly Lavelle
People, Portrait, Location Scout, Fashion, Beauty, Reportage, Prod. Assistant
Know How:
I am a Freelance Fashion Photographer & Art Director and have had the opportunity to create content for a diverse range of clients including magazines such as Dazed, TANK & Refinery 29, brands such as Robyn Lynch, Octavia Banks & Limia Vintage, and up-and-coming musicians for various record labels. My passion is Editorial, however most of my freelance jobs have been event photography & press release shots. I love to shoot BTS as a hobby also, and have shot backstage at London Fashion Week many times, covering shows for designers such as Robyn Lynch, Daniel w. Fletcher, Carlotta Barrera & Olubi Thomas.
I have extensive experience in Creative Direction, Production, Location Scouting, Casting & Research from directing and producing my own personal shoots, which have been featured international in fashion magazines such
as MAPS (South Korea), PAP (Italy), Kablut (Germany), Mob Journal (France), GOJI (Ukraine) and Arttells (USA), and also on SHOWstudio (UK), ‘the home of fashion film’.
Through assisting, I have a deep knowledge of shoot logistics, pre-production and post-production, am confident with lighting (both continuous and strobe) and am proficient in softwares such as Lightroom, Capture One, Photoshop, Indesign & Premier Pro, and am skilled in both retouching and video editing. I have experience working with a range of different lights, including (but not limited to Profoto, Elinchrom, Godox, Broncolor, Neewer & Bowens.
I shoot on film (Olympus) as well as digital (Canon), so have plenty of experience loading/ unloading film, film processing and dark room processes.
I am looking for assisting roles as I want to learn more about lighting and expand my technical skillset.
References as assistant / Career
Education:
- Photography A level/ scholarship (A*), year of 2016
- Art Foundation at Kingston University, specialising in fashion communication and photography, year of 2017
- BA Fashion Art Direction at Manchester School of Art, specialising in Photography and Creative Direction (1st class degree), year of 2020
Short Courses:
- ‘Digital Photography Course’ @ Citylit London (in person)
- ‘Digital Photography with Speedlight’ Course @ Citylit London (in person)
- ‘The Location Lighting Series by Felix Kunze’ @ The Portrait Masters (online)
Achivements:
- I have been a self taught film photographer from the age of 15
- Gained the photography scholarship into my sixth form college. I went on to achieve 100% and my work become a model example in the syllabus
- Founded my own Artists Collective at the age of 18. ‘Birthday Suit Collective’ was dedicated to fighting against censorship in photography, and became a platform for artists that celebrated nudity in their work
- Awarded a 1st class degree at university
- I was a finalist for the Fashion Photography Award at Graduate Fashion Week 2020, top 3 nationwide
I have extensive assisting experience, having spent the last 3 years working for various fashion photographers, multiple photography studios and for a few magazines and creative production houses. I have assisted on a diverse range of shoots from low budget editorials for Vogue and small social content productions for Cartier and Mont Blanc, to high budget large scale campaigns for brands such as Miu Miu, Zara and H&M.
My longest job has been with Dara Dorsman, who I was a permanent photo/ studio assistant with for almost 2 years. Dara is a fashion and beauty photographer, and I primarily worked on e-commerce shoots and brand campaigns. My duties included lighting set up, organising the studio, photo and digital support on shoots, BTS photography and videography, creating reels for socials, admin (such as pitching to brands and liaising with clients), and occasionally shooting products myself.
Dara Dorsman, Employed Photo Assistant, more than 1 year
Elizabeth Hoff, Employed Photo Assistant, 1-5 jobs
Ekin Can Bayrakdar, Photo Assistant, 1-5 jobs
Lois Cohen, Employed Photo Assistant, 1-5 jobs
TANK Magazine, Employed Photo Assistant, 0-6 months
Loft Studios, production assistant, 0-6 months
Bellhouse Markes, production assistant, 1-5 jobs
KO Collective, production assistant, 1-5 jobs
Gillman & Soame, Photo Intern, 1-5 jobs